Promotion of Sports

Sport has emerged as an important component of socio-economic development of a country. Active participation in sports is known to have a multiplier effect, from improving community health and productivity to imbibing discipline in character and enhancing social cohesion. This also has the spillover effect of kids choosing sports as a career and winning competitions at various levels.

At Dabur, we feel that mere inclusion of sports in school curriculum is not enough for improving the condition of games and sports in the country. There is a need to evangelize sports to the society so that people appreciate its values in improving the quality of life and change their outlook towards sports other than cricket.

• Football Training Camps

Under a special initiative rolled out for the youth (both boys and girls) in Assam, we have been working towards identifying sporting talent in the field of football from the grassroot and giving them an opportunity to enter the mainstream world of sports. Our Football Training Camp in Tezpur offers boys and girls training in football, a sport of choice in the region. A national level trainer has been hired to conduct the programme.We are now planning to expand the scope of this programme by setting up a Boxing Training Centre in the region in the new fiscal.

Some of our trainees at the camp have been selected by Ansula United Football Club to be part of the team to play at the Indo Nepal Championship Football Tournament in Nepal. Our trainees were also selected in the under-18 trial organised by Rajasthan FC and Palamos CF, while two other kids were selected to represent the district football team.

86 Kids (56 boys and 30 girls) offered Football Training

OTHER INITIATIVES

Check out the our activities and initiative by Dabur

Eradicating Hunger, Poverty and Malnutrition

Eradicating hunger, food insecurity and all forms of malnutrition is a key focus area of our community development initiatives. At Dabur, we have been rolling out integrated programmes aimed at not just reducing rural poverty, but also improving resilience of the most vulnerable sections of the society, particularly the girl child.

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Promoting Preventive Health Care

Sanitation in rural households and schools, offering free health Check-Ups for the poor & needy, besides providing Healthcare support to the underprivileged.

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Ensuring Environmental Sustainability

As a company offering a portfolio of products based on Nature and natural ingredients, Dabur has put in place a series of community-led initiatives to responsibly take care of the Planet, preserve its beauty and resources for future generations. These include community-level programmes for Water Conservation, promoting use of Renewable energy within communities and efforts at driving community participation in Plastic Waste Management programmes.

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Promotion of Education

At Dabur, we believe that education is both the means to a better life and a key to ensure overall development of the society. Our Education programmes form a key pillar of our development agenda. On the one hand, we have been sensitizing people living in urban and semi-urban slums on the need for education and encouraging them to enrol their children to formal schools. On the other hand, we work towards improving the infrastructure in schools to uplift their learning experience and offering Computer Literacy to the village youth.

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